English version - UNLIMI-TED

Hello

Welcome to UNLIMI-TED,
A COLLECTIVE OF EXPERTS WHO COMBINE THEIR TALENT TO
REVEAL THE UNLIMITED POTENTIAL OF BRANDS.

This collective, founded by Mathilde Lauriau-Tedeschi in 2011 is born with 2 objectives in mind :

Help companies transform their brands into a driver of uniqueness, preference and growth.

Propose a different collaboration mode, based on talent, pragmatism and dialogue

WHO ARE WE ?

1. A CONSULTING TEAM SPECIALIZED IN BRAND STRATEGY

Brand platform
Brand architecture
Key messages and key channels
Internal brand engagement

2. A creative collective to deploy the strategy

Brand name
Visual identity and Brand Style
Brand language, verbal guidelines

When
to call us ?

To transform your brand into a value driver for the whole organization

When you want to review your brand portfolio :
rationalization, new brand architecture, repositioning, innovation.

When your brand is no longer a factor of preference for your clients.

When you want to create a new brand

To transform your teams into brand ambassadors

When you need to nurture your brand with a pipeline of relevant innovations

Vision

THE BRAND IS A POWERFUL DRIVER WHICH,
IF MANAGED WELL, CAN IMPACT THE WHOLE ORGANIZATION.

vision-1

The Vision and the Strategy

vision-2

The Brand Identity and its Promise
sent to the different audiences

vision-3

All the actions, well beyond
communication

vision-4

Innovation Strategy

vision-5

Internal Staff Engagement

Springboard, filter and guide at the same time,
the brand is an endless source of value
that it is urgent to care and activate.

competences

STRATEGY AND BRAND PLATFORM	Brand name
BRAND / PORTFOLIO ARCHITECTURE	Visual identity and brand style
KEY MESSAGES	Brand language, verbal guidelines
Internal Brand engagement	Innovation strategy

Methodology

We built our toolbox based on our experience with brands in different industries
(consumer goods, services, industry, BtoC or BtoB).

More than a methodology or a process, we favor a
customized approach, collaboration and co-creation to
make the best ideas flourish. As a client, you will be a key
member of our team.

We structure our thinking around 3 pillars
which are the backbone of successful brands.

methode-1

Brand Promise

What is the Brand Purpose, what can your Brand promise to its different audiences?

methode-2

Brand STYLE

Which visual and verbal territory to generate impact and create an engaging universe?

methode-3

Brand Proofs

Which products, services, initiatives can your Brand offer to give evidences of its positioning ? Which experience should it propose?

Team

AT UNLIMI-TED, THERE IS NO STANDARD TEAM,
WE CUSTOMIZE IT ACCORDING TO YOUR INDUSTRY
AND THE CHALLENGE YOU ARE FACING.

Here are some of our experts

MATHILDE
LAURIAU TEDESCHI

Brand Strategy

Emmanuelle
Mordacq

Brand Strategy and Customer Experience

LUDOVIC
PATSOURIS

Brand and Communication Strategy

Alexandre
Morvan

Strategic Planning, Naming, and Content

Valérie
March

Digital Strategy

CLAUDE
GENAUD

Graphic Design

Partners

« Here are some of our partners »

Leslie Crombie
Londres

Strategic Planning and Innovation

Sophie Gay
Agence Namibie

Naming

OLIVIER AUROY
AGENCE ONOMATURGE

Naming

Recent clients

Projects

How to transform an industrial leader into a leading brand ?
Unlimi-ted led the whole Ingenico rebranding and deployed a new brand strategy and a new brand identity globally for all activities and points of touch.

BRAND ARCHITECTURE AND BRAND PLATFORM
COMMUNICATION STRATEGY
DIGITAL STRATEGY – VISUAL IDENTITY
LAUNCH ADVERTISING

Consulting on new brand identity and new communication platform to reposition Promovacances and recruit new clients.

BRAND IDENTITY AND COMMUNICATION STRATEGY

Consulting for the Qalyo start-up, specialized in connected health monitoring.
Develoment of the Brand Platform and Brand Identity briefing.

BRAND STRATEGY AND IDENTITY

Unlimi-Ted developed the new brand platform for RueDuCommerce as well as the brand signature « ma rue, mes boutiques, mes envies » and the new visual identity.

In partnership with Agence 4uatre

BRAND PLATFORM – VISUAL IDENTITY

Unlimi-ted created the identity of MYTF1 VOD AND MYTF1 NEWS

In collaboration with Sean Habig – WIP Design.

Visual Identity – Brand Style

Unlimi-ted created the whole visual territory of MYTF1, the TF1 digital brand : logo, web site, programme teasers.

In collaboration with Sean Habig – WIP Design.

Visual Identity – Brand Style

Unlimi-ted developed the brand strategy for eurenco diesel additives division and recommended the creation of a new brand : veryone, which was then fully designed.